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Can you control your online social exposure?

Managing your Brand was 10 years ago rather – compared to these days – easy. It was the marketing manager who was in control. He or she defined the campaigns, according to the brand guidelines, targeted the audience, created the content and pushed the message. Radio, television, news paper, magazines and a bit online. Today … Continue reading

The real value of Facebook

A few weeks ago I thought about using my financial background for writing an article about the IPOcalypse created and started by Facebook (FB). Wondering why institutions would be so crazy to pay so much for so little track record. Fearing that some of those institutions were investing money others have been paying year over … Continue reading

The importance of getting your brand right – in your company

Many marketers focus on how to manage the company brand inside out. So, how to create a coherent consistent branded message throughout all channels and media items. We’ve seen major mergers, acquisitions and splits in the recent years, each and one having it’s big impact on rebranding. For example Sony Ericsson turned into Sony, Google … Continue reading

5 steps to be more effective in marketing

Marketers face inclining budgets with times of economic downturn, as marketing budgets are mostly directly related to (expected) turnover. Combined with the ever growing impact of Facebook, Youtube, Twitter, internet, targeted marketing, narrow casting to name a few, marketers face the ultimate challenge: how can I manage all these channels, trends and activities in my … Continue reading

Managing your Brand in the cloud

Marketing Resource Management is getting more attention every year. The definition of MRM is somewhat controversial, since each and every solution provider creates its own. In short MRM is the set of tools and processes that enable organizations to fully support all marketing and communication activities by means of a software platform. Leading MRM providers … Continue reading

CIO’s aren’t ready for cloud computing….yet

Everyone is talking about cloud computing, cloud storage, in short “the cloud”. But what is going on? What is the cloud trend? How will organizations benefit from ‘it’? Cloud computing is defined by wikipedia as folows: is the delivery of computing as a service rather than a product, whereby shared resources, software, and information are … Continue reading

CIOnet Study reveals: Business IT Alignment still top priority for IT leaders in 2012

CIOnet published a research among 375 CIO’s recently with the top 10 trends and concerns regarding business and IT. Number 1 and 2 concerns where shared positions for both Business Agility/Speed to Market and Business-IT Alignment. Research has proven the correlation between athe ROI on IT and business alignment. One would expect a certain amount … Continue reading