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Can you control your online social exposure?

Managing your Brand was 10 years ago rather – compared to these days – easy. It was the marketing manager who was in control. He or she defined the campaigns, according to the brand guidelines, targeted the audience, created the content and pushed the message. Radio, television, news paper, magazines and a bit online. Today … Continue reading

The real value of Facebook

A few weeks ago I thought about using my financial background for writing an article about the IPOcalypse created and started by Facebook (FB). Wondering why institutions would be so crazy to pay so much for so little track record. Fearing that some of those institutions were investing money others have been paying year over … Continue reading