The importance of getting your brand right – in your company

Many marketers focus on how to manage the company brand inside out. So, how to create a coherent consistent branded message throughout all channels and media items. We’ve seen major mergers, acquisitions and splits in the recent years, each and one having it’s big impact on rebranding. For example Sony Ericsson turned into Sony, Google … Continue reading

5 steps to be more effective in marketing

Marketers face inclining budgets with times of economic downturn, as marketing budgets are mostly directly related to (expected) turnover. Combined with the ever growing impact of Facebook, Youtube, Twitter, internet, targeted marketing, narrow casting to name a few, marketers face the ultimate challenge: how can I manage all these channels, trends and activities in my … Continue reading